We Bring Clarity To Your Business's Marketing Needs
In Marketing the only things that matter are reach, growth, and conversions.
Reach
We create, market, and manage digital solutions that increase your business's reach.
Growth
We create, market, and manage digital solutions that position your product or service for conversions.
Conversions
We create, market, and manage digital solutions that grow your business, and most importantly your business's revenue.
SEO
Search Engine Optimization
Users search for keywords when looking for products and services on search engines. Keywords that are related to the products and services that they are seeking.
Users search business names and locations on search engines. When a user searches for your business, its location, products, or services will your business populate on the first page?
On the first page how does your business rank? Users are more likely to select the business with the higher ratings.
- Reviews
- Star ratings
- Years in business
- Clear business description and its offerings
- Clear path to information
- Links to call, message, chat, or schedule a meeting
And will the search engine present your business as a safe website that a user can click on?
These are things that we focus on when optimizing your website and media platforms.
Search Engine Optimization Consist Of:
- Keywords
- Content
- Links
- HTML
Search Engine Marketing Consist Of:
- Design
- Strategy
- Marketing
SEM
Search Engine Marketing
In order for a business, their website, and media platforms to populate on search engines a strategy needs to be applied.
The strategy most used in digital marketing is search engine marketing. This is where the marketing agency creates, promotes, and manages sponsored/paid ad content.
Sponsored/paid ads when done correctly increases the visibility of that business, their website, and media platforms on search engines.
Everyone wants to be on the first page of the Search Engine Results Page (SERP). Visibility of a sponsored/paid ad displays at the top of the SERP.
We use innovative paid ad campaign strategies that increase visibiltiy rankings and strategies that positions your business to the top of SERP's.
PPC
Pay Per Click
Pay Per Click (PPC) is a paid ad strategy that a business uses to drive users to a call-to-action. The most common call-to-action in a sponsored ad drives traffic to the business's website. Each time a user clicks on your ad you are charged a monetary amount. The amount that you are charged is based on the actual Cost Per Click (CPC) of that ad.
As a business you want to maximize your ad spend. For a significant Return On Investment (ROI) into the marketing agency and Return On Ad Spend (ROAS) based on the revenue to ad cost ratio, you want to ensure that you have targeted the audience that best matches your brand.
For example, if you sell Fashion & Apparel items you will want to target consumers based on age range, gender, and location primarily.
Additional audience building features are applied in each ad campaign that we create, market, and manage here at Shinedelight™ to ensure that you maximize your marketing budget and get the best results with Pay Per Click (PPC) as a marketing strategy.
Pay Per Click Marketing Consist Of:
- Design
- Strategy
- Keywords
- Content
- Marketing
- Links
- HTML
SEO | SEM | PPC
Consultation & Demo
During our one-hour consultation, we will discuss your business, SEO rankings analysis, present strategies to improve SEO rankings, strategies that best match your business in the areas of paid search engine marketing, and pay-per-click advertisements. By the end of the consultation, we will have determined whether we are a fit for your business in the area of paid digital marketing services.
Pay Per Click Marketing Consist Of:
- Design
- Keywords
- Content
- Links
SMO
Social Media Optimization
Social media has become an extension of the strategies used in SEO campaigns to connect with users, market products, promote services, gain a following, inform users, generate leads, and more.
Social media has also become an additional ad platform where products and/or services can be promoted through sponsored ad campaigns.
It is important that the social media business page is set up correctly, displaying the right content as it relates to the brand, and displaying functional links that do not land on 404 pages.
With our Social Media Marketing package, SMO is included. We will optimize your social media business page and link it to your website and digital sales channels. Using the sponsored/paid ad feature we will create, promote, and manage ad campaigns.
Ready To Improve Your Reach?
Let Us Shine-De-Light On Your Business's SEO Solutions!
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